LG OLED77B16LA 77″ Smart 4K Ultra HD HDR OLED TV with Google Assistant & Amazon Alexa


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True brilliance

Discover how good entertainment can look with the LG OLED77B16LA 77″ Smart 4K Ultra HD HDR OLED TV with Google Assistant & Amazon Alexa. All its screen pixels are self-lit, so you’ll get vibrant colours, super-fine detail and infinite contrast.

You’ll also enjoy amazing picture and sound quality thanks to its α7 Gen4 AI processor.

Dolby picture & sound

Watch movies and sport like never before with Dolby Vision IQ. It enhances screen brightness, colour, and contrast for each scene, so you can enjoy truly cinematic viewing.

With Dolby Atmos you’ll feel like you’re at the heart of the action, with multi-dimensional surround sound that seems to flow all around you.

Responsive gaming

Enjoy your favourite games without screen tearing or stuttering thanks to AMD FreeSync and Nvidia G-Sync. Featuring a 1ms response time and support for VRR and ALLM, the TV delivers super-smooth action with low input lag. And the new Game Optimiser means you can easily enable or disable specific gaming features.

Smart TV

With Google Assistant and Amazon Alexa voice control built-in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you.

Immerse yourself in a huge collection of 4K films, shows and all your favourite catch-up apps with LG’s smart platform. It boasts the latest content from Netflix, Disney+, Prime Video, Apple TV and many more. And you can catch up on shows you’ve missed straight from the TV with Freeview Play.

Please note:

Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.


Technical specifications for LG OLED77B16LA 77″ Smart 4K Ultra HD HDR OLED TV with Google Assistant & Amazon Alexa


Audio power
40 W
Sound technology
AI Acoustic Tuning
Sound processing
Dolby Atmos
Other features
Bluetooth Surround Ready for LG portable speakers


Audio output
– Optical x 1
– 3.5 mm jack
– HDMI 2.1 x 2 (eARC compatible x 1)
– HDMI 2.0 x 2
– USB 2.0 x 3
Built-in WiFi
DLNA certified
Bluetooth 5.0


Screen technology
4K Ultra HD 3840 x 2160p
Screen size
– Dolby Vision IQ
– HDR10
– Hybrid Log Gamma (HLG)
4K HDR Ultra HD Certified by Eurofins
HDR technology
Cinema HDR
Bezel width
13 mm


Dynamic contrast ratio
Picture enhancement
Self-emitting Pixel Technology
Noise reduction
Processing rate
4th Gen α7 AI Processor
4K Ultra HD compatibility
– Video CODEC: HEVC H.265 / VP9
– 4K upscaling picture enhancement
Refresh rate
120 Hz
Gaming technology
– AMD FreeSync
– Nvidia G-Sync
– Game Optimiser menu
– HDR game mode
Other features
Auto genre selection


Electronic programme guide
8-day EPG and 7-day catch up with Freeview Play
TV tuner
– Freeview HD
– Freesat HD

Please note: Some services are only available in the UK.

Table-top stand
VESA mount
400 x 200
Other features
– Sleep timer
– Parental lock
PVR function
Remote control
Magic remote control


Smart TV services
– Catch up TV: BBC iPlayer, ITV Hub, All 4, My5, UKTV
– Streaming: Apple TV, Prime Video 4K, Britbox, Disney+, Google Play, Netflix 4K, NOW TV, Sky Store
– Music: Spotify
– App store: LG Content Store
– Custom homepage
– Full internet browser
– Social media: YouTube 4K, Twitch

Please note: Some services are only available in the UK.

Screen mirroring
– Miracast
– Android
– iOS
Smartphone app
LG TV Remote
Smart platform
Voice controlled assistant
– Google Assistant via remote
– Amazon Alexa via remote


– TV: Black
– Stand: Dark iron grey
Internal menu languages
37 languages
1 year
– TV: 30 kg
– TV with stand: 26.7 kg
– Boxed: 43 kg
– TV with stand: 1043 x 1723 x 270 mm (H x W x D)
– TV: 993 x 1723 x 55.3 mm (H x W x D)
– Boxed: 1130 x 1895 x 285 mm (H x W x D)
Box contents
– LG OLED77B16LA 77″ Smart 4K Ultra HD HDR OLED TV
– Magic remote
– Batteries
– TV Stand
– Screws

– TV: Steel
– Stand: Plastic