SONY BRAVIA XR50X94JU 50″ Smart 4K Ultra HD HDR LED TV with Google Assistant


SKU: 3b377fbb77b2 Category:


Product features

  • BRAVIA XR Full Array LED – Cognitive Intelligence TV
  • New Generation Gaming with 4K120
  • HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
  • Catch-up TV & 4K streaming with Apple AirPlay & Chromecast
  • Freeview HD with YouView / Freesat HD

Bring detail to life

At the heart of the Sony BRAVIA XR50X94JU 50″ Smart 4K Ultra HD HDR LED TV you’ll find the top-of-the-line Sony XR processor with cognitive intelligence. It takes clues from how our brains process information, fine-tuning each element of the screen instantly.

The result is an incredibly realistic image, with all aspects perfectly balanced. The TV focuses the same way your eyes do, detecting the main focal point of each scene and enhancing important details for added sense of depth.
The Full-Array display adjusts the brightness and contrast, so you always get the perfect balance on screen. And with TRILUMINOS you get natural looking colours that are deep and bright. Just sit back and enjoy the quality.

Made for action

Frantic football matches, fast-paced films, speedy video games – whatever’s on your TV, you want it to run smoothly. The BRAVIA XR50X94JU makes sure your picture doesn’t skip a beat thanks to the updated XR Motion Clarity tech behind the screen.

You’ll be able to enjoy a multi-dimensional sound experience with Dolby Atmos, making you feel like the action is happening all around you.

Content galore

Google TV shows your favourites and recommendations all in one place. Netflix, Prime Video, YouTube – you can pick up exactly where you left off with a press of a button.

With Chromecast, AirPlay and Miracast, you can play straight from your tablet or smartphone, load up apps on the big screen, or show off your favourite photos. And don’t forget you’ve still got BBC iPlayer, ITV Hub, All 4 and the rest to catch up with – it’s even easier to find the shows you’ve missed by scrolling back through the YouView TV guide.

Smart assistant

With Google Assistant built-in both the TV and the remote, controlling your TV just got that much easier. You can change channels, load apps, even see what the day’s weather is – just by using your voice. And if you’ve got other smart home gadgets at home you can sync them up and control them through the TV too. So sit back, pick a movie and dim the lights – all by talking to your TV.


133771204067, 4548736125049, XR50X94JU


Please note:
– Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.
– Chromecast built-in & Apple Airplay are available on all Sony Google TVs. Compatible with all major UK streaming and catch-up services.


Technical specifications for SONY BRAVIA XR50X94JU 50″ Smart 4K Ultra HD HDR LED TV with Google Assistant

Screen size 50″
Screen technology Full Array LED with local dimming
Resolution 4K Ultra HD 3840 x 2160p
HDR – Dolby Vision
– HDR10
– Hybrid Log Gamma (HLG)
HDR technology XR HDR Remaster
Processor Cognitive Processor XR
Processing rate XR Motion Clarity
Refresh rate 120 Hz
Picture enhancement – XR TRILUMINOS Pro
– XR Contrast Booster
4K Ultra HD compatibility – Video CODEC: HEVC H.265 / VP9
– 4K upscaling picture enhancement
Netflix Calibrated Mode Yes
IMAX Enhanced Yes
Gaming technology – 4K120
– Variable Refresh Rate (VRR)
– Auto Low Latency Mode (ALLM)
– HDR game mode
Noise reduction Yes
Other features – Ambient Optimization (Light)
– XR Super Resolution
– XR Smoothing
– Rich Colour Enhancer
Smart platform Google TV
Smart TV services – Catch up TV: UKTV, BBC iPlayer, ITV Hub, All 4, My5
– Streaming: Apple TV, Prime Video 4K, Britbox, BT Sport, Disney+, Google Play, Netflix 4K, NOW TV, Rakuten, Mubi, Chili, BRAVIA CORE
– Music: Apple Music, Spotify
– App store: Google Play Store
– Custom homepage
– Full internet browser
– Social media: YouTube 4K
– Gaming apps

Please note:
– Some services are only available in UK

Voice controlled assistant Google Assistant via TV or remote
Screen mirroring – Chromecast
– Apple AirPlay
– Miracast
Smartphone app Android TV Remote Control app
Other smart features Works with:
– Amazon Alexa
– Google Assistant
– Apple HomeKit
WiFi Built-in WiFi
Ethernet Yes
Bluetooth Bluetooth 4.2
Connections – HDMI 2.1 x 2
– HDMI 2.0b x 2
– Composite input x 1
– USB 2.0 x 2
Audio output – Optical x 1
– 3.5 mm jack x 1
TV tuner – Freeview HD
– Freesat HD

Please note: Some services are only available in the UK

Electronic programme guide 7-day EPG and 7-day catch up with YouView
Speakers 2
Audio power 20 W
Sound technology – Dolby Atmos
– Dolby Audio
– DTS Digital Surround
Other features – Acoustic Auto Calibration
– Voice Zoom 2
Remote control Voice Remote Control (RMF-TX520E)
PVR function Yes
VESA mount 200 x 200
Table-top stand Yes
Other features – Sleep timer
– Parental lock
Colour – TV: Black
– Stand: Titanium black
Material – TV: Aluminium
– Stand: Metal
Internal menu languages 68 languages
Box contents – Sony BRAVIA XR50X94JU 50″ Smart 4K Ultra HD HDR LED TV
– Table top stand
– Voice remote control (RMF-TX520E)
– Batteries
– AC power cord
– Quick setup guide
– Instructions
Dimensions – TV with stand: 713 x 1119 x 296 mm (H x W x D)
– TV: 649 x 1119 x 70 mm (H x W x D)
– Boxed: 782 x 1225 x 141 mm (H x W x D)
Weight – TV with stand: 14.7 kg
– TV: 13.5 kg
– Boxed: 19 kg
Guarantee 1 year